One of my favorite things is laughing, a lot. And yes, I’m told from my over the wall team members, they miss the sound of my laughter when I’m out of the office. What I miss on those days is the chance to bring fun and light hearted moments into a day packed with meetings and deadlines.
The rising trend for whimsy in the office is being reflected in desk and office items. Whimsy and laughter is the opposite of stress, and a unique desk item that will make us look twice and inspire a smile can be just what the doctor ordered.
According to one of my favorite go-to suppliers of unique, fun desk items, the whimsy trend is going strong for sales in branded promotional desk items.
Wendy Simmons, Vice President of Sales and Marketing at IMC, says promo buying trends reflect current tight marketing budgets:
“Buyers really need to stand out and make an impact with the marketing dollars they do have. They feel they get a higher return on their investment relative to promotional products when the item makes someone take a second look, which translates into a second look at their logo.”
At Staples Promotional Products, customers often ask for a solution that will make their brand stand out.
I get emails and calls daily with the request to show me something new and really different. I try to include a fun promotional item in the mix. Whimsical and fun items get noticed and talked about, and if your brand is on that item, your brand will get noticed and talked about.
Wendy’s recommended whimsical product solution is on-trend with what I see in retail as she notes, “whimsy speaks to the fact that the company is on the forefront of being different.”
When I asked her what her favorite new item is in their line for 2013, she did not hesitate to name the magnetic desk egg in a golden paper clip nest.
What a fun way to remind employees to invest a few minutes each day to “Hatch” a new, innovative idea, or as a thank you for investing in a savings nest egg.
Life can bring challenges - consider mixing in some fun and whimsy.
Lighten your day and your face with a smile. Connect your brand to a mini happiness break with a whimsical promotional product!
Want to win your own magnetic desk egg?
You can! Follow the directions in the Rafflecopter below for your chance to win!
This giveaway is open to U.S. residents, excluding associates of Staples and its subsidiaries.