As a popular sport traditionally embraced by the business world, golf is a natural arena for brands to promote and connect with clients at the lifestyle level.
From spring through autumn, golf is a great opportunity to get outside with valued clients, staff and prospects. Bonus: The pace of the sport allows for lots of conversation.
Corporate golf events can run the gamut from professionally-managed tournaments with tour-quality golfers on hand to smaller group events at a local course and even more casual one-on-one discussions between a pair of business partners.
However you do it, getting contacts out of their office and away from their routine on a beautiful day can naturally put a positive mood and make them more receptive to your brand messages. It is important to reinforce that mood so your audience continues to have the same feelings next week, next month and beyond when thinking about your brand.
Promotional products can help.
Prizes and giveaways are a must when hosting or sponsoring a big or small tournament. Everybody likes a takeaway, so provide some free branded goodies for all participants.
Goodie bags could include golf balls, a golf towel, divot tools, ball markers, golf tees and even novelty items. These could be placed in a logoed valuables pouch, shoe tote, sport bottle or cooler.
Always choose giveaways that will be useful to the recipient, and don’t just save them for tournaments. Golf-related giveaways make great client thank you gifts, tradeshow items and brand reminders any time.
Prizes for tournament winners could take the form of a display piece or a useable item. Crystal awards, trophies, plaques and ribbons are likely to be cherished keepsakes that will remind winners of your brand – and a good day – for a long time.
Useable prize items may be golf-related or high-value consumer goods. The consumer goods include televisons, tablets, e-readers, barbecue sets and various appliances to which you may or may not add your own company’s logo.
Golf items might include a golf bag, a well-respected putter or driver, range finders or bag carriers. Choose prizes that will be valued enough to be put on public display or used often.