Fashionable Friday: Tradeshow Style

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I was approached by one of our sales reps recently to find new ideas for the upcoming tradeshow season.

Luckily, there are some great new wovens and sweaters that will give your team a polished look. Patterns such as stripes, gingham and windowpane checks add new life to the solid choices previously found in the promotional offering. Additionally there are different fits and silhouettes to provide a variety for the whole team. Add a sweater or sweater vest to create a color palette that makes your sales team easily recognizable, plus you can mix and match shirts for the whole week.

Here are a few of my favorites:

Gingham has been making a strong statement for several seasons. San Mar has a great color assortment in their new Gingham easy care shirt.  It has mens/ladies coordinate and even comes in short sleeve if you are in a warm climate.

Sales is not all that glamorous when you get right down to it- there is a lot schlepping! 

Make sure you can move!  Try a dress shirt with stretch to provide that little extra give while you are setting up and tearing down. Port Authority has a solid and a fine stripe to mix and match through the whole show.

Layering is key in drafty convention spaces.  Complement your shirts with a nice fine gauge sweater. 

These sweaters from Edwards are lightweight but warm in a cotton/acrylic blend.  The men’s quarter zip is one of the most popular styles right now and the ladies' open cardigan is also a look pulled from retail.

Who wants to iron anymore, especially with one of those hotel irons that typically has an “accident” on the front of your shirt! 

Try this great new Non-Iron dress shirt from Edwards. The men's is an open collar with collar stays, no pocket and is available in Alpha or Neck and Sleeve length sizing.  The seams are taped to prevent wrinkles. The ladies' companion style features front and back darts for a perfect fit.

Remember first impressions are key at a trade show.  Make sure your team looks professional, polished and easily recognizable.  Add a scarf or a tie to really dress it up.  Take a break from the polos and make a statement that you mean Business!  And have a good show!

Debbie Swope's picture
Debbie Swope

Debbie Swope is a fashion merchandise expert. Her favorite promotional product is a well designed jacket.

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