That’s right, I said it. EVERYONE in your company should be a sales person.
Many times people who are not inherently born to sell have a stigma associated with sales. They fear the inconsistent commission-based paycheck or resent the pressure of trying to meet a quota.
But when you think about, everyone’s paycheck is really a commission check. If sales isn’t meeting their quotas or you are not getting enough orders over the phone or on your website, then it won’t take long before your company is belly-up.
I am convinced that no matter my role in an organization I have to be a sales person. Does this mean that everyone is paid on commission? Does this mean I have to meet a quota? The simple answer is no.
Sales is really about solving customer issues. It’s about meeting a need that a client has and wowing a customer by exceeding those needs whenever possible.
For example, in the promotional products world, Staples Promotional Products as a whole helps customers create more brand impressions by building awareness to their company or organization. We help build strong brands by using promotional merchandise that delivers one of the highest ROIs of any advertising medium.
Now, if you’re in IT, Accounting, Procurement or Manufacturing, how can you be a great sales person?
Again, it’s always about serving your customer. In IT, you want to make sure your customer websites are working efficiently so that customers can purchase easily. In Accounting, you ensure customer payments and invoices are handled quickly and accurately. In Procurement, you are negotiating the best deal with suppliers and then passing on those savings to the customer. Manufacturing folks ensure that they work hard to get those products to customers on time.
So you can see, each department within an organization is extremely essential in “selling” the company at any given time. Therefore, you can always relate your job to serving your customers.
What else can a non-sales sales person do?
This is where a new way of thinking-as-a-salesperson comes into effect and that’s on your off time. Yes, I know you may not be getting paid for working after hours, but “selling” your company even on your time is a good thing to do.
In everyday life, we all have an opportunity to make a sale every day.
- Always be professional with people outside of work, even acquaintances and strangers could be a potential customer. Know that everyone you come into contact with from friends, family members, church members and teachers are possible customers.
- Don’t be afraid to refer somebody. If they trust you and you are seen as a professional person, they will trust your company.
- If you hear someone talking about a problem that maybe your company can solve, speak up! You might not be able to sell the product right there, but you can point the prospect to the website, phone number or a salesperson.
- Ask your marketing team or sales team if you can hand out your business card with a coupon code.
Everyone has their own level of comfort, but if you don’t speak up, you might be losing a potential client and hurting your company in the end.
You’ll hear 9 “NO”s for everyone 1 “YES”, but when you hear that first “YES” you will become addicted and you will continue to sell.
Good luck and happy selling!